Grand Strategy


September 12, 1962 – President John F. Kennedy

We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

One year later, President Kennedy visited NASA and while there met a janitor. He asked the janitor what his job was. Mr. President: My job is going to the moon.

March 2nd 1978 Convention of The Chimney Sweep Guild – Eva Horton founder Eva’s Grand Strategy and self-fulfilling prophecy: We are building a new trade in America.

Blue Collar Magazine – Dave Hannah Project Manager

This magazine is dedicated to the prophecy of Eva Horton – Building a new trade in America.

Like President Kennedy inspired Americans to go to the moon with a grand strategy that required all hands-on deck; this magazine’s grand strategy is to build our trade state, regional and National Chimney Sweep Guild and HPBA affiliate organizations to strengthen our trade.

The grand strategy is production of a national trade magazine our readers want and love to read. It shall have valuable educational content, industry vendor support of products and services our trade requires and fill the demands of the ever-changing chimney service industry needs.

If you ask what my job is; Production of a magazine that builds a new trade in America!